How in the name of ______ did they think they could get away with this? Their names are in the media, pictures were taken, they were published in NA and Europe.
It depends, if the intent was to steal from other games to profit by it, I suspect they knew it would blow up at some point. If that is / was their thinking, it is likely they took their initial payday and are long gone.
On the other hand if they were so foolish to believe nobody would notice well they deserve the flak.
Based upon the reviews, reception and overall end product of the game the former is more likely. If so they have new names, a new location and perhaps even another game under production.
Time will tell.