There is a brand new festival going on in Guild Wars 1 in preparation for Guild Wars 2. From the Guild Wars wiki:
Update - Friday, August 17, 2012
The spirit of adventure is always moving us forward, but it can be difficult to reflect on the journey while you’re in motion. Recent scholarship has unearthed a festival, once observed by our forebearers, that addresses just this notion. The Wayfarer’s Reverie honors the traveler inside each of us, encouraging revelry and revisitation. The world is yours to explore—again or for the first time. Join the celebration!
For those looking to walk the Wayfarer’s path, festival coordinators have been added to Lion’s Arch, Kamadan, Kaineng Center, and the Eye of the North to offer festival quests for their respective regions.
NPCs will be dropping by the major towns—as well as a few locations off in the wilds—to share their insights during the festival.
Special drops and bonuses will be in effect throughout the Wayfarer’s Reverie, which will run through August 30th. Wayfarer's Reverie: Tyria Wayfarer's Reverie: Cantha Wayfarer's Reverie: Elona Wayfarer's Reverie: The Far North
Each quest rewards an item a NPC will trade for a gift, but it requires all four items. Since the items can be placed in storage it should be possible to do the quests on different characters than place items in storage and have the one you want to get the gift and the Tormented Weapon it contains take all four items.
There are new NPCs who talk about memories and travel. I think they're named after Arenanet staff members, their names are misspelled though.
And now we know what two NPCs who have been in Embark Beach since that outpost was added are for. Ceira, Sworn to Fire unlocked the hound of Belthazar ranger pet during the 7th anniversary. Fylinn, Sworn to Winds collects Proof of Flames (Tyria/Prophecies), Proof of Waves (Cantha/Factions), Proof of Winds (Elona/Nighfall), Proof of Mountains (Far Shiverpeaks/Eye of the North). And two with no known fuction, yet, Palora, Sworn to Earth and Merrise, Sworn to Seas.
Besides the Proofs the quest rewards are experence equal to the year the part of the game came out ie Wayfarer Prophecies gets you 2005 experience. Each quest gives you 2012, gold, the year Guild Wars 2 comes out.
The Eye of the North quest has you stand on top of a frozen beastie in Drakkar Lake. People thought that was Jormag the Elder Dragon, but Arenanet said no its juat a minion. Later the EOTN quest has you go visit a "strange ridge", I think its a dragon's back.