In-Game Ad Placement -- What's Your Opinion
#120299
04/07/06 10:22 AM
04/07/06 10:22 AM
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Joined: Feb 2000
Posts: 26,918 Stony Brook, New York, USA
Becky
OP
The Medieval Lady
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OP
The Medieval Lady
Sonic Boomer
Joined: Feb 2000
Posts: 26,918
Stony Brook, New York, USA
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Game publishers are beginning to introduce product placement ads into their games. There's an interesting interview with Jay Cohen of Ubisoft discussing this new phenomenon here. We've already seen ads for Visa in CSI: 3 Dimensions of Murder and for Virgin Megastores in the Cold Case Files game, so it's affecting adventure games. What do you think?
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Re: In-Game Ad Placement -- What's Your Opinion
#120300
04/07/06 10:30 AM
04/07/06 10:30 AM
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Joined: Nov 2000
Posts: 34,387 United Kingdom
Mad
Sonic Boomer
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Sonic Boomer
Joined: Nov 2000
Posts: 34,387
United Kingdom
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Hi Becky I "think" that adventure games could benefit from more exposure - but how many adventure games might actually get included in such a drive ?? More likely, I think, it would be the shooters and action games that would take prority ?? Cheers. Mad
Time : The Most Precious Commodity
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Re: In-Game Ad Placement -- What's Your Opinion
#120301
04/07/06 10:34 AM
04/07/06 10:34 AM
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Joined: Jul 2000
Posts: 11,366 Sacramento, CA USA
Betty Lou
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Sacramento, CA USA
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So long as the 'advertising' and push for us to buy the products and specific brands is not so "hitting the gamer over the head" in its presentation, like just seeing brand names of foods, and stuff is acceptable, but actually sticking in a "sales pitch" into the game is NOT acceptable. I think it is cool to see brand names I recognize and when I am in a game that has 'clues' or items from OTHER adventure games that I have played I think it is done to add humor and if you think about it, that could be considered an ad to sell more of the other games (but only if the items or pictures, whatever, are recognizable by the player as from another adventure game. Does any of this make sense? I feel like I am now rambling on ....... Anyway I don't think such a practice will bother me much. How about you other GBers? Love, Betty Lou
I am 'the HAT lady"! and "who loves ya BABY?!"
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Re: In-Game Ad Placement -- What's Your Opinion
#120302
04/07/06 12:22 PM
04/07/06 12:22 PM
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Joined: Oct 2003
Posts: 3,506 hunched over my computer
wysewomon
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hunched over my computer
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depends on what it looks like. i wouldn't mind, like, opening a fridge and seeing a case of Pepsi (TM) or something like that. in fact, I think it would be kind of amusing, and if it would garner funding for adventure games, well, more power to it. though i think developers should reserve the right to be able to comment--like clicking on the case of pepsi and hearing your character say, "Ah, the requisite product placement!" or something droll.
WW
"So then he says it's enough to take aim! What's that supposed to mean?!?"
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Re: In-Game Ad Placement -- What's Your Opinion
#120303
04/07/06 01:38 PM
04/07/06 01:38 PM
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Joined: Jan 2002
Posts: 13,453 Texas
nickie
Grand wizard of high mucky muck
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Grand wizard of high mucky muck
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Posts: 13,453
Texas
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As I mentioned in the CSI review, Visa did this with CSI: 3 Dimensions of Murder. It was integrated smoothly into the game world. If doing this makes it more lucrative to make adventure games, I think it is great.
"How could drops of water know themselves to be a river? Yet the river flows on." - Antoine de Saint-Exupéry
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Re: In-Game Ad Placement -- What's Your Opinion
#120306
04/07/06 01:46 PM
04/07/06 01:46 PM
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Joined: Jan 2002
Posts: 13,453 Texas
nickie
Grand wizard of high mucky muck
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Grand wizard of high mucky muck
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Posts: 13,453
Texas
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Yes, you're right TLC, that would be atrocious!
"How could drops of water know themselves to be a river? Yet the river flows on." - Antoine de Saint-Exupéry
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Re: In-Game Ad Placement -- What's Your Opinion
#120308
04/07/06 04:55 PM
04/07/06 04:55 PM
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Joined: May 2002
Posts: 7,764 Kentwood, Left my heart in New...
JohnBoy
BAAG Specialist
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BAAG Specialist
Joined: May 2002
Posts: 7,764
Kentwood, Left my heart in New...
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I think it's tacky, period.
I Baag, Therefore I Am. Update: I Don't Baag Anymore, Therefore I Ain't! Update: I'm baaging again but just a little. JohnBoy ----------------
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Re: In-Game Ad Placement -- What's Your Opinion
#120310
04/07/06 08:46 PM
04/07/06 08:46 PM
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Joined: Jun 2001
Posts: 953 San Francisco area, Calif.
Carrie
Settled Boomer
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Settled Boomer
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Posts: 953
San Francisco area, Calif.
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I learned early on to not be seduced by drug... uh, pharmaceutical advertisements on TV that try to make you feel that YOU have the ailment du jour. That's more aggressive than I think we'll see in games. Actually, it's kind of funny to see a real life brand name product placed in a game. Jerks me out of the fantasy of the game for a second & gives me a chuckle. Then I plunge right back in. So long as the characters don't actually push products, I'm okay with it.. I had my immune 'vaccination' years ago (it's called "Mom").
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Re: In-Game Ad Placement -- What's Your Opinion
#120311
04/07/06 09:02 PM
04/07/06 09:02 PM
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Joined: Jan 2004
Posts: 5,041 Bay Area, CA
Melanie1
BAAG Specialist
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BAAG Specialist
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Bay Area, CA
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I think it's fine if all it is is blended logos or ads where you'd expect to see them anyway and they are not in your face. Having game making more profitable means more and better games. What I fear though, is those producers who let the advertisers make the decisions. That could be catastrophic.
I would not like to see a bunch of ads that I have to view before the game starts. It really annoys me when they do that. Or if they put ads in between chapters, etc. That would really get me angry. I don't watch mainstream tv because I hate the ads. I certainly wouldn't want the interruptions in a game.
It's all a matter of how they do it.
Melanie
"The greatness of a nation and its moral progress can be judged by the way its animals are treated." Mahatma Gandhi
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Re: In-Game Ad Placement -- What's Your Opinion
#120312
04/07/06 09:53 PM
04/07/06 09:53 PM
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Joined: Jun 2001
Posts: 953 San Francisco area, Calif.
Carrie
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Settled Boomer
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Posts: 953
San Francisco area, Calif.
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Originally posted by Melanie1: ...I would not like to see a bunch of ads that I have to view before the game starts. ... Melanie Geez, Melanie, I never thought of that. Having ads run before gameplay? Not good. I thought what was meant was literally the placement of name brand products around the environment in an innocuous manner. A can of soda here... a billboard there. They'd be viewable, but not intrusive. Hopefully, that would be the extent of it. If not, I hope we get the option to hit the ESC key to bypass actual pre-game ads.
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Re: In-Game Ad Placement -- What's Your Opinion
#120313
04/07/06 09:56 PM
04/07/06 09:56 PM
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Joined: Jan 2004
Posts: 5,041 Bay Area, CA
Melanie1
BAAG Specialist
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BAAG Specialist
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Posts: 5,041
Bay Area, CA
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Hi Carrie,
Yes, that's what they're talking about now, just innocuous plugs but I worry over the direction it could go in.
Melanie
"The greatness of a nation and its moral progress can be judged by the way its animals are treated." Mahatma Gandhi
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Re: In-Game Ad Placement -- What's Your Opinion
#120315
04/08/06 09:12 AM
04/08/06 09:12 AM
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Joined: Apr 2004
Posts: 48,905 Alabama
looney4labs
Sonic Boomer
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Sonic Boomer
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Alabama
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I actually like it as long as it is in a natural place--Opening the fridge and seeing a cola brand in a game with a modern setting actually makes the game more real to me--but I would hate it in a game with a fantasy setting--and I would also hate to have fewer fantasy or outdoor settings because developers could not place products!
"Dogs are not our whole life, but they make our lives whole." -Roger Caras
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Re: In-Game Ad Placement -- What's Your Opinion
#120316
04/09/06 02:43 AM
04/09/06 02:43 AM
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Joined: Mar 2001
Posts: 3,971 Brooklyn, New York
housewife
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Posts: 3,971
Brooklyn, New York
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I have mixed feelings about it.For one I wouldn't like to see beer ads or cigarrets ads in games, especially in Rated teen games..On the other hand ads in games, could help the developer of the games make more games for us to play..But what I would like to see instead of commerical ads, I would like to see upcoming games, or games already out that maybe we haven't yet bought, or maybe ads from other developers or the developer of the games themselves put a short clip of a new game or a game that is already out.. This could help the developer or other developer help each other out..Like for example, when you buy dvd movies, there is always an ad about other movies that is coming out or is already out..
For example: The developer from Myst puts an ad of an upcoming game in the Nacy Drew game, and the Nancy Drew developer puts there ad of an up coming game in the game of Myst..(like a preview) both of the developer can benefit from it, call it preview ads of games)Is a thought.
Playing now: Still Life 2..Last Half of Darkness: Tomb of Zojir:
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Re: In-Game Ad Placement -- What's Your Opinion
#120318
04/09/06 03:32 PM
04/09/06 03:32 PM
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Joined: Apr 2006
Posts: 1,853 Rockford, Illinois
sierramindy
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Rockford, Illinois
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Originally posted by Douglas Bregger: So what's it gonna be like? "We'll be right back with this game after these important announcements!" I hope it never comes to that! I can see it now! Gamer moves to a room where the TV is on and that announcement comes on the screen. Aargh! Ads for adventure games with screenshots would be okay with me. In TLJ April had a toy monkey drummer named Guybrush. That was fun and brought back great memories. <grin>
To love is to be happy with!
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