This is based on personalized license plates. You have to sound out what you see and a phrase should appear.
Ex: TNATRNR would give you Tina Turner.
Have fun with it.

**1 - LEDDWAY
2 - LOBAAPA
**3 - I12BBIG
4 - NVVPPL
**5 - KIXKEPR
6 - ETRAANN
7 - BYBLBYR
**8 - IDFIF8
**9 - AFRNDNDD
10 - LRGG

9. A friend indeed. ??

1. Lead the way

4. envious people

5. canine keeper?

8. I defy fate

3. I want to be big

Good ones. MANXMAN very close, but not quite my answer