I read lot of different opinions here about our decision to do a casual game based on Dracula instead of a traditional adventure game. So, if I may I'll answer you.
There are different factors, and I’ll try to give you an overview from the inside.
Games are probably the less harmed digital industry as compared to music and movies that see their economy collapsing strongly; however we are expecting very hard times for the game industry.
The sales of PC games have decreased by 50% in the last five years. Today it's hard to have international release for an adventure game, as the sales are going down on many territories. Many games are just released in Germany, and not elsewhere, and when they come finally in UK or US or France, it's already late to do some marketing or noise around the game, and the publishers handling them don’t really believe the game can perform, therefore they don’t etc…
It has little to do with financial crisis, it's just one more crisis that video game industry knows, it's the second I live personally and I will hopefully know one more in few years ahead:)
The market value was build on a big share taken by the publishers, and retailers and the will of the last one is to sell a lot of units at cheap price, we saw that system doesn’t work anymore, because they need a critical mass of buyers to get the games, and PC games are easily accessible for free, few days before the official release sometimes… the attraction of the box and colored manual is not really big anymore, especially since we have DVD boxes for games… So the games are cheap (20 USD for a game like Sherlock Holmes versus Jack the Ripper is really underpaid) and go cheaper even faster than before, 9.99 or 4.99, etc…
When games are sold at those prices dev don’t get significant revenue from the publishers and today they don’t know anymore to sell a game at the right audience at the right price…
Consequently the publishers don’t want to take risks, do not invest in games, and many studios are forced to be independent, and it’s difficult to do, because game creation is not exact science, delays occurred, mistakes in productions happen, innovations doesn’t always lead you where you want…and money is still very inflexible.
Games price production drastically increased with new video cards, adventure games less than the others, because they are allowed to be “old-fashioned” technically, still we could do a game with 15 people in 2003 and sell twice more units than in 2009 with 50 people working on a game…
Frogwares doesn’t know too many those problems, we have strong brands and international release, but however the sales ratio decrease is applied to us as well.
As we all know Piracy is killing PC industry, as it kills major music companies (maybe it’s for a good) and doesn’t let live small ones, as it kills movie industry. We all know that for one game sold 10 are played. We thought for some time multiplayer mode would limit piracy but sites like
http://www.g2play.net/store/ that sells games key they buy and resell with stolen credit cards and zombie PC kills the business and nobody cares about it. Worse, some players enjoy them and find good reasons to buy from thieves…
All games are touched and pirated the same ratio, Iphone apps at 0.79 USD (
http://www.tuaw.com/2009/10/28/iphone-app-claims-95-piracy-rate/), Xbox games at 60 euros, NDS titles, Casual titles from BFG,… You can find all Frogwares games in torrent, with people seeding and leeching them.
COD6 had 3% of its “sales” made on PC, when you know that 10 million people played COD4 every day on PC, you can understand why the development studio don’t want to support PC players anymore with dedicated servers, but instead protect themselves with steam activation, secured accounts, and possibility to ban players…
Furthermore all analysts plans to see a decrease of video games sales (not only PC, console as well) of around 30% from now to 2012.
So now, back to our own little Dracula, and to make it casual, it’s a synthesis of all those factors, cheap sales price, piracy, lack of publishers in some territories, etc… and we have to make choices to stay stable in those hard times, We favor Sherlock Holmes games with a major release, and we'll try to innovate with a light adventure of Dracula Origin.